One of the biggest challenges for any small business is to find a way to keep a steady stream of customers coming into their store or buying their service. Specific advertising campaigns are a technique that is most commonly used to accomplish this goal. However, in order for an ad campaign to be effective, the target market needs to remember the ad long enough to respond to it while at the same time build enough credibility to make that market feel confident in spending their money at the business. With brand marketing, businesses focus more on these two goals instead of attempting to generate the immediate purchases of a product or service. So, if a business is looking to keep that steady flow of customers they need to include brand marketing in their overall marketing plan.

Brand Aware Pros can work with any sized company, but we are focused on helping the small to mid-sized companies that may not be able to afford a full brand marketing department and staff.

Brand Aware Pros is based upon a membership program that provides an ongoing source of services, information and support to its members. Since marketing techniques are constantly changing in this digital age, Brand Aware Pros is committed to bring its members the latest resources and services in order to help keep up with the newest industry trends.

While we do not have a specific program for start ups, our membership program is designed to meet the needs of both established and start up companies that want to increase the visibility and expansion of their brand.

The marketing industry is changing all of the time. Just think how many times Facebook has unexpectedly changed their business page design and functionality. In addition to Facebook, there are a multitude of other social media, various types of online media, offline media such as local publications and broadcast media, video media, email campaigns, and much more that a business needs to know how to utilize in order to remain successful. If a business leader tries to keep up with everything, they would not have time to run the rest of their business. The purpose of Brand Aware Pros is to curate the latest branding information, tools and services and make this content available to our members so they can apply it to their own brand marketing operations. This way businesses can easily keep up with the latest brand marketing strategies and tactics without taking a lot of time away from the day-to-day demands of running their business. Our membership program finds this information, packages it and delivers it to our members in a way that is easily adapted to their marketing mix.